Gigi is a passionate and strategic marketer who drives value and results across social media channels. She has demonstrated significant growth for LeEco by increasing the company's social fan count and launched a global vs. localized strategy in the US market. With a deep understanding of millennials and branding, mixed with a curated and well-developed creative eye, Gigi has been able to create strategies that work and accomplish a variety of objectives. As the E-Commerce and Marketing Manager at Allen Schwartz, Gigi directed all phases of both the creative and technical elements of marketing and eCommerce. Technical initiatives include data mining, brand creation, web content management through Magento, HTML, SEO/SEM, customer segmentation, as well as influencer acquisition strategies. She is also a skilled photographer meeting strict deadlines by strategically planning production based on analyzed trends and using digital tools such as Photoshop and Illustrator.