A Digital Marketing Team That Cares a lot.

We are a collective of creators. We design, develop, wonder, strategize, manage, idealize, optimize–and we do it because we’re passionate. Passion grips us, enamors us, motivates us, pushes us to seek truth and meaning and reason and that’s why we care. Why should you? Well, because you know what you do and why you do it and who you do it for, but do they know that? Does your message mean something to your audience? Does it give them a reason to want? To need? To inspire change? To incite action? Do they care about what you do?

We’re here to make sure they do. You dedicate your precious time to making good products and good services, to improving your industry–and we’re here to tell people why. We dedicate our time to share your story. Whether your message is to drive sales, drive engagement, spread awareness, spread love, increase loyalty, increase action: we’ll keep telling it to whoever you want it to reach. And we’ll find different ways to tell them until they’re listening. 

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MEET THE TEAM!

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GIGI JIRAPOLCHET

Founder

Gigi is a left and right brain marketing expert with experience in business and marketing consulting for startups and growth-stage companies. An entrepreneur herself, Gigi founded the Defined Content boutique marketing agency in 2017. Seeing a need for comprehensive online marketing services beyond the website and agency parameters, Gigi turned her side hustle consulting into a full-time digital marketing agency focusing on solutions for companies that are ready to grow.

 

She is passionate about her clients and their business and has helped clients across all industries (fashion, baby products, tech, and publishing) grow with a simple philosophy: Create a comprehensive brand strategy that is bulletproof with marketing initiatives and an opportunistic vision. 

Gigi’s brand experience includes Facebook, Scholastic, Baby Brezza, Avocados From Mexico, Disney, LeEco Technology, Allen Schwartz, and more. Gigi is an active volunteer in her community including her work with Dress for Success. 

Born in Thailand, raised in Bellevue, WA., and currently spending her time between Seattle, Los Angeles and New York City. Gigi understands the US market from coast to coast. When she is not working, she enjoys trying new food, traveling to warm places, being a dog Mom, and hosting a gathering for her friends and family (Pre-Covid 19). Her personal dream is to open an elephant sanctuary in Thailand. 

Some of our clients we've had the opportunity to work with: 

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